World Psoriasis Day

Monday, 29th October marks World Psoriasis Day; an occasion which aims to raise awareness of a condition which affects an estimated 125 million people worldwide.[1] This includes 1.8 million people in the UK.[2]

Psoriasis is a skin condition that causes red, flaky patches of skin covered with silvery scales - particularly on the elbows, knees, lower-back and scalp. This is the result of an increased production of skin cells whereby the cells are made and replaced in just 3 to 7 days, as opposed to the usual 3 to 4 weeks.[3] In severe cases, it can spread over large areas of the body.

Research shows that psoriasis is caused as a result of certain immune cells becoming overactive - skin cells begin to rapidly reproduce as a result of this. However, it is unknown what causes this problem with the immune system. 

The condition can have a significant impact on a person’s self-esteem due to the effect psoriasis can have on physical appearance,[4] therefore it is important to seek help from a GP if you are feeling depressed or anxious due to your condition. Here at QV, our aim is to encourage everybody to be A Hand to Hold to anybody who is struggling with a sensitive skin condition; and what better day to emphasise this than on World Psoriasis Day?

Let’s all be A Hand to Hold and offer support.

[1] Statistics (Internet) 2018 (citied 2018 September 27) Available from:

[2] About Psoriasis (Internet) 2018 (citied 2018 October 1) Available from:

[3] Overview (Internet) 2018 (citied 2018 September 27) Available from:

[4] Living with Psoriasis (Internet) 2018 (citied 2018 October 1) Available from: