The most common type of eczema is atopic eczema (or atopic dermatitis), which affects around 1 in 12 adults and 1 in 5 children in the UK ²². Atopic refers to a group of diseases with an often inherited tendency to develop other allergic conditions such as asthma and hay fever ²³. Some people will have the condition on and off for their entire life, but many children grow out of it before secondary school age ²⁴.
Nobody really knows the exact cause of eczema, but many sufferers are aware of certain triggers that seem to cause flare-ups. These can include anything from eating certain foods, getting stressed, or exposure to animals, dust or heat. Certain soaps and detergents can also be a catalyst for the itch-scratch cycle ²⁵.
Experts agree that a programme of total emollient therapy is one of the best ways to relieve discomfort and manage flare-ups caused by eczema ²⁶.This means applying eczema creams like QV every day as part of your daily routine. Always wash your face, hands and body with an emollient such as QV Gentle Wash or QV Bath Oil and apply a moisturiser such as QV Cream or QV Skin Lotion immediately afterwards. For intense flare-ups, when skin is particularly red and sore, use QV Intensive Ointment. This is ideal for leaving on skin overnight, especially when wet-wrapping children (putting emollients on under bandages or nightclothes) ²⁷.